Armenian kids don’t get this education in the schools, at home and not on the TV. We need to start somewhere, so we are starting with Archo and Arsho and their friends. And when every little kid sees these characters on TV every week, then they will want to have one of these characters themselves – that creates jobs in Berd and elsewhere. This is a win project – a win for the education of Armenian kids.
A win for the environment in Armenia. A win for jobs created among women in the regions of Armenia. A win for the future of Armenia.